Денис Герман

In digital marketing since 2010. I specialize in Google Ads & Shopping, Facebook Ads

Case study: advertising of a computer hardware and components store [3.8 times growth].

TELEMART.UA is a company that has been dealing with computers since 2013. Since 2019, they have focused entirely on the sale of PCs and everything related to them (gaming accessories, components, etc.). The company has an online store with a...

31.12.2023

How to enable DebugView in Google Analytics 4 for testing tracking

Ad and marketing

How to enable DebugView in Google Analytics 4 for testing tracking

DebugView (also called “debug mode”) is a cool feature of GA4 that allows you to test the analytics system and check event and conversion tracking. Beginners often have problems with DebugView not working. In fact, you need to know how...

23.12.2023

Ad and marketing No rubric

How to run ads on your personal Facebook profile (professional mode)

For a very long time, in order to run ads, you had to create a business page. It didn’t matter if it was a company or a blogger who needed to launch ads and promote their posts. In the fall...

27.05.2023

Google Customer Reviews: How to set up and install it on Shopify

Webmastering

Google Customer Reviews: How to set up and install it on Shopify

Google Customer Reviews is a special program from Google that allows the Merchant Center to collect customer reviews about the online store and products. These reviews are collected separately from your Google maps profile, which you set up through GMB....

26.03.2023

How to add a company location address to Facebook and Instagram

Ad and marketing

How to add a company location address to Facebook and Instagram

After adding the company’s address to social networks, customers and employees will be able to tag visits to the location in their posts and stories. This is a good opportunity to promote the company in connection with the location address...

26.03.2023

How to exclude search in Performance Max for eCommerce?

Ad and marketing

How to exclude search in Performance Max for eCommerce?

In 2022, Google is replacing Smart Shopping and Local Campaigns with Performance Max. This is a new type of advertising campaign that should make life easier for advertisers. Google is moving toward hard automation. To have 1 button – “Run...

26.03.2023

Dynamic UTM tags in Facebook (Meta) Ads: how to track maximum data

Ad and marketing Personal experience

Dynamic UTM tags in Facebook (Meta) Ads: how to track maximum data

When running ads on Facebook and Instagram, there is an optional “URL Options” field. Here you can write UTM tags that will be substituted for the landing page URL. These UTM tags will help to recognize the source of traffic...

26.03.2023